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ODP.BSMK - BS Marketing (online)

Program Code


Program Title

BS Marketing

Program Description

The B.S. in Marketing program provides a broad foundation in business disciplines, including management, communication, accounting, law, and ethics, while also providing in-depth training in various aspects of marketing, such as retailing, services marketing, digital marketing, global marketing, and marketing analytics. It develops in students the business acumen and personal capabilities necessary to succeed both personally and professionally. Applied learning is crucial, and class projects frequently involve solving real-world problems for local companies. Graduates are prepared to assume a variety of marketing positions in corporate, private, government, and nonprofit organizations. They are also prepared to pursue graduate degrees in business, such as the M.B.A., Master of Management, or Master of Science in Marketing.

Modality. Point University offers the B.S. in Marketing in fully online format. Point Online students engage in asynchronous learning through a course website that facilitates interaction with their instructor and classmates.

Learning Outcomes

Program Purpose and Student Learning Objectives

Purpose. The Marketing Major prepares students to glorify God through Christ-centered leadership and vocational excellence in marketing and business.

The Marketing Major builds on Point University’s mission, values, and Core Curriculum (General Studies and Character Core) to accomplish the following student learning objectives:

Communication and collaboration

Objective 1:   Graduates practice self-reflection, contemplation, prayer, and discernment to facilitate self-awareness and become more authentic leaders.

Objective 2:  Graduates recognize, appreciate, and cultivate God-honoring diversity in their cultural contexts.

Objective 3:  Graduates engage constructively and collaboratively with others.

Objective 4:  Graduates communicate effectively across modes and platforms, including letters, reports, emails, speeches, and presentations.

 Managerial and financial principles and best practices

Objective 5:   Graduates apply sound management principles.

Objective 6:  Graduates apply sound accounting principles in managing organizational resources.

Objective 7:   Graduates understand the interplay and integration of business functions, including marketing.

Objective 8:  Graduates employ critical thinking, analysis, and decision making to assess and improve organizational performance.

Math and technology skills

Objective 9:  Graduates demonstrate proficiency with hardware and software utilized in current business practice.

Objective 10: Graduates understand principles of statistics and probability, and can apply them to make business decisions.

Objective 11: Graduates demonstrate knowledge of the sources and ethical uses of business data across business functions.

Marketing theories, principles, and tactics

Objective 12: Graduates explain essential theories, principles, and concepts of consumer behavior developed in psychology, economics, sociology, and anthropology.

Objective 13:  Graduates describe the key drivers, accountability, roles, and interests in the retail business environment.

Objective 14: Graduates demonstrate the capacity to develop, communicate, and execute an integrated marketing plan for an organization.

Objective 15: Graduates develop, implement, and follow effective marketing strategies for both products and services.

Objective 16: Graduates demonstrate understanding of the unique demands and requirements for global marketing, including cross-cultural differences in consumer behavior and business practices.

Objective 17: Graduates utilize current digital marketing technologies to understand and interact with business and consumer buyers.

Objective 18: Graduates employ critical thinking, research techniques, analytics, and decision making to evaluate qualitative and quantitative marketing data to assess marketing performance.

Ethical, legal, regulatory, and professional considerations

Objective 19: Graduates integrate biblical ethical principles into the conduct of their business and marketing activities.

Objective 20: Graduates critically examine the values, assumptions, biases, cultural norms, and worldviews of themselves and others in order to work and lead effectively in multicultural environments.

Objective 21: Graduates demonstrate knowledge of business law and key regulations that impact the conduct of business.

Recommended Course Sequence

Choosing a Character Core Track. Students who complete all courses in the Theological Track graduate with a Biblical Studies Minor. If students want to combine elements of both tracks while meeting the program learning objectives, they must complete one course in each numbered category in sequence. In other words, they must complete one course labeled [1], and then one course labeled [2], and then one course labeled [3], and then one course labeled [4], and then one course labeled [5]. For details, see the “Character Core” described under the “Biblical Studies Department.”

Recommended Course Sequence. As online students prepare to enter their program, academic advisors prepare a customized course schedule, or “plan of study,” mapping out which courses students should complete in which sessions from start to graduation. These customized plans take into account degree requirements, transfer credits, pace of study, and other factors toward the goal of speeding students to the finish line in the shortest time possible.


Special Considerations

American Marketing Association (AMA) Membership. Students pursuing the B.S. in Marketing are assessed an annual fee of $50.00 for membership in the National Chapter of the American Marketing Association (AMA, The AMA is one of the largest marketing associations in the world, with over 30,000 members who work, teach, and study in the field. By becoming a member, students gain access to a vast body of marketing knowledge, high-quality training programs, the latest tools and tactics, exposure to leading-edge thinking, and opportunities to interact with marketing peers around the world.