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RDP.BBAMK - BBA Marketing (residential)

Program Code


Program Title

BBA Marketing

Program Description

The B.B.A. degree program in Marketing prepares students to glorify God through Christ-centered leadership and vocational excellence in marketing professions. It is designed to provide a solid background in business fundamentals, followed by an in-depth study and application of marketing practices and concepts. Studies include brand equity, customer relations, sales teams, distribution systems and pricing structures.

Modality. Point University offers the B.B.A. in Marketing in on-ground format at its main campus in West Point, Georgia. An online "course companion" includes a gradebook and supplementary materials. Some marketing courses are also available in fully-online format.

Learning Outcomes

Program Purpose and Student Learning Objectives

Purpose. The purpose of the B.B.A. degree program in Marketing is to prepare students to glorify God through Christ-centered leadership and vocational excellence in marketing professions.

The Marketing Major builds on Point University’s mission, values, and Core Curriculum (General Studies and Character Formation) to accomplish the following student learning objectives:

Objective 1:   Utilize written and oral communication in a business environment with an emphasis on effective interpersonal skills.

Objective 2:  Demonstrate competence in the business core including management, marketing, business law, and ethics.

Objective 3:  Understand the marketing research process; namely, to collect, analyze, and evaluate information from and about customers.

Objective 4:  Understand marketing strategy, including segmentation, targeting, and positioning.

Objective 5:   Analyze the marketing environment and buyer behavior relative to a specific marketing opportunity and formulate the market offering that produces enhanced marketplace success.

Objective 6:  Demonstrate an understanding of the ethical obligations of Christians in the workforce

Recommended Course Sequence

Recommended Course Sequence. A recommended course sequence for full-time on-ground students appears below. Academic advisors will help students adjust the sequence if, for example, they have transferred credits from other universities.

Recommended Course Sequence for
B.B.A. in Marketing


BBS 102 The Drama of Scripture (3)

MGM 209 Computer Information Systems (3)

EFT 101 Effective Thinking (1)

ENG 101 Critical Reading & Writing I (3)+

ENG 102 Critical Reading & Writing II (3)+

HIS ___ History core elective (3)

MTH 120 College Algebra [or higher] (3)

NSC _/_L Natural Science course w/Lab (4)

PSY 103 Introduction to Psychology (3)

SOC ___ Sociology core selection (3)

General Elective (3)



BBS 202 Jesus: The Focus of Scripture (3)

MGM 203 Business Analytics (3)

ACT 211 Financial Accounting (3)++

ACT 212 Managerial Accounting (3)++

MGM 225 Principles of Management (3)

MGM 238 Business Communication (3) [WE]

MKT 247 Principles of Marketing (3)

COM 205 Public Speaking (3)

HFA core selections (6)



BBS 304 Scripture: Reading & Interpretation (3)

MGM 320 Principles of Microeconomics (3)

MGM 321 Principles of Macroeconomics (3)

ACT 336 Principles of Finance (3)

Marketing Elective (3)

Marketing Elective (3)

Marketing Elective (3)

ACT/MGM/MKT ___ Business electives [300/400 level] (6)

General Elective (1)


 +Take these courses in consecutive terms

++Consecutive terms recommended


BBS ___ Biblical Studies elective (3)

Marketing Elective (3)

Marketing Elective (3)

MGM 426 International Business (3)

MGM 434 Business Law (3)

MGM 436 Professional Ethics (3) [WE]

MGM 465 Strategic Management & Planning (3)

MGM 475 Organizational Leadership (3)

MGM 497 Business Internship (3)

THE 405 Christ, Culture & Career (3) [WE]