RDP.BSCOM - BS Communication (residential)

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Program Code

RDP.BSCOM

Program Title

BS Communication

Program Description

The B.S. in Communication program equips students to serve as professional communicators in a variety of ministry and marketplace settings, developing a broad base of skills in oral, written, and visual communication. Coursework is designed to lead students to develop the skills required to be Christ-centered communicators who prepare and deliver high-quality messages to audiences with integrity and professionalism. Students majoring in communication learn to communicate in both oral and written modalities; to understand the mass media and their audiences; and to utilize a variety of media skills. Graduates of the program are equipped to work in the fields of communication or public relations in both non-profit and for-profit organizations, or to pursue graduate study in Communication or related fields.

Learning Outcomes

Modality. Point University offers the B.S. in Communication primarily in on-ground format at its main campus in West Point, Georgia. The faculty offers some courses in fully-online format.

Program Purpose and Student Learning Objectives

Purpose. The Communication Major equips students to serve as professional communicators in a variety of ministry and marketplace settings, developing a broad base of skills in oral, written, and visual communication.

The Communication Major builds on Point University’s mission, values, and Core Curriculum (General Studies and Character Formation) to accomplish the following student learning objectives:

Mass communication

Objective 1: Graduates demonstrate familiarity with the process of communication at the interpersonal, organizational, and mass communication levels.

Objective 2: Graduates can use a variety of methods for reaching audiences through mass communication.

Objective 3: Graduates accurately assess the effectiveness of communication campaigns to mass audiences.

Objective 4: Graduates are familiar with significant laws that govern mass communication, including issues surrounding the First Amendment, copyright law, and privacy law.

Written, oral, and visual communication

Objective 5: Graduates prepare and deliver effective oral presentations, virtually and in-person.

Objective 6: Graduates demonstrate the ability to write using Associated Press (AP) style.

Objective 7: Graduates think critically and write effectively for a variety of communication channels.

Objective 8: Graduates demonstrate basic graphic design skills, including familiarity with Adobe Creative Cloud software.

Objective 9: Graduates are able to use changing technology to communicate with a variety of audiences.

Legal, ethical, professional, and Christ-centered principles in communication

Objective 10: Graduates are able to describe a variety of communication theories and apply Christian principles when relevant.

Objective 11: Graduates develop a personal code of ethics, preparing them to apply Christian principles to mass communication in the marketplace and in ministry.

Objective 12: Graduates are able to apply the legal principles of mass communication in a variety of situations.

Recommended Course Sequence

Recommended Course Sequence. A recommended course sequence for full-time on-ground students appears below. Academic advisors will help students adjust the sequence if, for example, they have transferred credits from other universities.

Recommended Course Sequence for B.S. in Communication

FIRST YEAR

BBS 102 The Drama of Scripture (3)

COM 208 Interpersonal Communication (3)

EFT 101 Effective Thinking (1)

ENG 101 Critical Reading & Writing I (3)+

ENG 102 Critical Reading & Writing II (3)+

HIS ___ History core elective (3)

NSC _/_L Natural Science course w/Lab (4)

MTH 117 Introductory Statistics [or higher] (3)

PSY 103 Introduction to Psychology (3)

SOC ___ Sociology core selection (3)

General Elective (3)

TOTAL CREDITS: 32

SECOND YEAR

BBS 202 Jesus: The Focus of Scripture (3)

MGM 238 Business Communication (3) [WE]

MKT 247 Principles of Marketing (3)

MKTG 271 Social Media Marketing Strategy (3)

COM 205 Public Speaking (3)

COM 305 Media Effects on Children & Adolescents (3)

COM/ENG 361 Intro to Mass Communication (3)

HFA core selections 1-2 (6)

General Elective (3)

TOTAL CREDITS: 30

THIRD YEAR

BBS 304 Scripture: Reading & Interpretation (3)

BBS ___ Biblical Studies elective (3)

MKTG 371 or 372 Soc Media Mktg Elective (3)

COM 306 Organizational Communication (3)

COM 307 Principles of Graphic Design (3)

COM/BUS Electives (6)

ENG 262 Advanced Writing: Non-Fiction (3) [WE]

General Electives (4)

TOTAL CREDITS: 28

+Take these courses in consecutive terms

FOURTH YEAR

MKT 375 Digital Marketing (3)

MGM 436 Professional Ethics (3) [WE]

COM/ENG 365 Media Writing (3)

COM 461 Public Relations (3)

COM 405 Mass Communication Law (3)

COM 497 Communication Internship (6)

THE 405 Christ, Culture & Career (3) [WE]

General Electives (6)

TOTAL CREDITS: 30

Special Considerations

Communication Internship. The Communication Major culminates with an intern-ship which students may complete with the program coordinator’s permission during the summer term or other term. Students must complete the internship in a professional setting related to their area of interest in the communication field. Examples include a student interested in journalism completing an internship at a local newspaper, or a student interested in public relations interning with a PR firm.